Question 1

What is the biggest enemy of creativity?

Accepted Answer

The biggest enemy of creativity is fear — fear of judgment, fear of failure, and fear of conflict. When team members don't feel safe sharing unfinished ideas, creativity dies before it starts. Building psychological safety is the foundation of every creative collaboration workshop we run at A Thousand Tiny Sparks.

Question 2

How do you give effective feedback on creative work?

Accepted Answer

Effective creative feedback is rooted in strategy, not personal taste. Instead of 'I don't like it,' try 'This doesn't solve the brief because...' Our Art of Strategic Feedback workshop teaches teams a structured framework for giving feedback that builds trust and moves creative work forward.

Question 3

How do you run a successful brainstorm?

Accepted Answer

A successful brainstorm starts before the meeting: share the creative brief in advance, set clear constraints, and separate idea generation from idea evaluation. During the session, defer judgment and go for quantity first. A Thousand Tiny Sparks teaches teams a step-by-step brainstorming process called SPARK.

Question 4

Are the workshops virtual or in-person?

Accepted Answer

All A Thousand Tiny Sparks workshops are available virtually, making them accessible to teams across the US and worldwide. We are based in Chicago, IL and have worked with creative teams at agencies and organizations nationwide.

Question 5

Who are these workshops designed for?

Accepted Answer

Our workshops are designed for creative professionals at all levels — from early-career creatives building foundational collaboration skills, to experienced creative directors looking to unlock their team's full potential. We work with in-house creative teams, advertising agencies, and marketing organizations.